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Thursday, January 14, 2010
COMMUNOMICS
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In marketing, the endless wisdom is "location, location, location". In leadership, the fad is emotional intelligence and in re-engineering we talk about integration and streamlining. Whatever we do in life or in business, whether it is answering a client's request, working with your team or solving a conflict at home, it all boils down to daily decision making and talking, and that decision is always influenced if not governed by Communication.
In our webinar today, the endless mantra is communication, communication, communication. Everyone talks about the importance of communication and admits to its core role. Project managers spend most of their time in communication, the different surveys rank communication as the most important skill a leader should master, however; despite the acknowledgment of the criticality of communication, very few of us are good enough as communicators all of the time. Having processes, procedures or the best business systems and frameworks do not confer good communication and frequently "effective, efficient and successful communication" poses itself as insurmountable challenge.
How many of us can claim that "communication "does not pose a challenge?
Human beings are emotional creatures and this is where "communication" asserts itself to be an ever existing challenge that we are always trying to overcome. The more successful we are at addressing this challenge, the more rewarding results we reap.
Communomics, or the economy of communication. Recent social and behavioral work has amassed wealth of information that permits to evaluate the costs as well as the rewards of communication. Project managers ought to understand as much as possible the dynamics of communication to assist in bringing their projects within time, on budget and with satisfied and even happy stakeholders.
Non verbal communication that reflects emotional as well as social signals is at the center of business decisions. Recent work by professor Sandy Pentland and associates have been able to reach 87% accuracy in predicting who will win a business-plan competition without reading or hearing the content of the presentations based on what is called honest social signals.
Hazem Zeitoun, MBA, PMP
Hazem Zeitoun is the co-founder and principal of Genome Consulting since 2006. Hazem assumed a variety of positions related to marketing, business development, change management and project management in different industries including; pharmaceuticals, auto, hospitality and real estate. Furthermore, Hazem has also been involved in training and consulting for the non-profit sector. The diversity of the industries and the fields comes handy in cross-industries learning and best practices.
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